B-36A, LGF, Kalkaji, New Delhi 110-019, India. +91-11-4050-0773 +91-11-4072-7724

Franchisee Process

Offer : Franchisee Expansion on Pan India

Area : 800 to 1,500 sq. feet

Investment : Rs. 2 - 4 Lakhs (depending on the location)

Profile : DIFM is a pioneer in short term Stock Market Programmes followed by 100% on the job placement assistance and Practical / Live Trading experience.

Support : DIFM will give all the support to its franchisee like – Faculty, Operational, Technical, Marketing, Advertising, Training, Placement, Exam Conduction, Certification etc.

DIFM is looking for entrepreneurs to join its Franchisee Operations across India.

FRANCHISEE SUPPORT

Personalized Support

• Guidance in institute design, incorporating best practices to build institutes of tomorrow.
• Assistance in procuring materials like equipment, furniture and fixtures along with standardized specification.
• Supply of Corporate Package of registration forms, manuals and recruitment materials which can be customized as per your need.
• Assistance by Franchisee Supervisors who will be the contact point for day-to-day queries.

ACADEMIC RESEARCH & DEVELOPMENT

• DIFM will provide you with the best of the faculty. Some of the faculties will be locally recruited and trained by us, specialized faculty will be arranged on visiting basis.
• Comprehensive curriculum, which is continuously researched and updated to give it a cutting edge
• Continuous update of all course contents to be upto date with the current market conditions.
• Continuous monitoring system to ensure quality.
• Conduct / evaluation with periodical tests, exercises and exams.

MARKETING GUIDANCE

1) Guidelines for launching the institute, including publicity material and low-cost effective promotion schemes
2) Advise on preparation and implementation of an Annual Marketing Plan.
3) Development of PR Strategy.
4) Access to professionally developed advertising, promotional and marketing material such as designs for brochure, newspaper advertisements, direct mailing, leaflets, banners, cable advertising.

SYSTEM & QUALITY CONTROL

• Providing Administrative Systems and Manuals for running the institute.
• Easy and simple reporting formats to ensure convenience for every branch.
• Regular monitoring and reporting system to ensure smooth functioning of all branches.

FRANCHISEE NETWORK

Currently we have our Head Office at B-36A, LGF, Kalkaji, New Delhi 110-019. We are offering a franchisee based on business model and expanding it for PAN India.

Career Benefits as a Franchisee

DIFM business model is based on a win-win situation where both the franchisee and the parental company, benefit from this relationship.

Distinct Benefits as Franchisee

• One of the most reputed brands in the Financial Market training industry. It’s a student’s preferred choice when it comes to stock market education. DIFM is also very well known among corporate as a Stock Market Training service provider.
• Affiliations with most of the broking houses, commercial banks, financial companies.
• The technical and business know-how is readily made available to the partner.
• Comprehensive Programmes are coupled with quality teaching through well qualified faculty who have both theoretical and practical knowledge.
• Wide mix of courses, which are offered at very competitive fee and ensure good career prospects.
• Time tested systems and processes to effectively support the partners.
• Above all the company strictly practices business ethics, principles and values. There is a human touch to every transaction.

Jobbing & Day Trading Programme is conducted only at Delhi. Regional / local candidates of the franchisee wishing to undertake the same will have to stay at Delhi for 2 months, the candidates will have to bare the cost boarding, lodging and transportation expenses.

FREQUENTLY ASKED QUESTIONS

Q. Why DIFM Franchisee?

A. DIFM Franchisee because of following facts:
• Very significant and consistent market demand.
• Market space is not crowded and it is the right time to take advantage of this opportunity.
• Competition is weak and outdated.
• Work from small office, high margins and low fixed overhead.
• Strong training and ongoing support from a franchisor that is interested in your success.
• Opportunity to acquire exclusive rights and to become a dominant market player in your territory.
• Deal in programmes that will always be in demand.
Q. What is the profile of an DIFM Franchisee ?

A. An individual or a Company who is well networked and has the ability to market the various training products and want to earn fame and money.

Q. What is the Franchisee appointment process ?

A. Please contact Mr. Rakesh Khandelwal on mobile +91-96503-38900

Q. What is the length of the Franchisee Agreement ?

A. 3 years. It can be renewed by mutual agreement.

Q. How long will it take after submitting application for opening a DIFM center to getting the approval for the same ?

A. 30 days.

Q. What are the Franchisee Fee ?

A. Rupees Two Lakhs Only. Rupees One Lakh at the time of signing of the agreement and the balance in two equal monthly installments as the course commences.

Q. What amount of royalty fees needs to be shared with the corporate office ?

A. The royalty fees is 15% of the gross revenues

Q. Can the Franchisee Fee be negotiated ?

A. No.

Q. Can the royalty be negotiated ?

A. No.

Q. Is it mandatory for a person to have experience in Financial market / training industry to set up a franchisee ?

A. No. but if you are in the teaching field or stock / commodity market participant it would be an added advantage to you. We would provide you the training to operate DIFM franchisee.

Q. What is the return on investment (ROI) from a franchisee’s perspective ?

A. A 25-30 % profit on the total turnover can be expected from a well performing centre.

Q. What is the break even point ? How soon can a franchisee hope to break even ?

A. It should take just FOUR months to recover your investment and the franchisee fee paid to us provided you can muster the required number of students as projected in the flow chart.

Q. Will you help me in recruitment of staff ?

A. DIFM will guide & help the centre in the recruitment of all staff as well as training will be provided to them. The staff will have to be recruited by the centre themselves.

Q. Will the management take the operational expenses ?

A. No. This has to be taken care of by the center itself.

Q. Will the company take care of Ads ? if yes, how ? if no, what we need to do ?

A. DIFM will take care of the major things like centralized buying of media, deciding on medial vehicle etc. However, the cost inlocal & regional ads by branch

Q. Will the company take care on Ads? If yes, how? If no, what we need to do?
A. DIFM will take care of the major things like centralized buying of media, deciding on
media vehicle etc. However, the cost incurred for the ads has to be shared by the centers.

Q. What kind of marketing support can a franchisee expect from DIFM?
A. DIFM will be, periodically, providing marketing collaterals, centralized buying of media, seminars, training of counsellors and marketing people. Apart from these, DIFM will also be assigning sales agents to drive in more revenue. These sales agents will be on an incentive parole and their pay would be done by the Corporate Office.

Q. What is the support system for the Sales of the centre?

A. DIFM will provide marketing collaterals, centralized buying of media, seminars &
  training of counselors and marketing people periodically.
 
 
• F A Q s

FRANCHISEE FAQ'S
Q. What is the profile of an DIFM Franchisee?
A. An Individual or a Company who is well networked and has the ability to market the various training products, and want to earn fame and money.
Q. What is the Franchisee appointment process?
A. Please contact to Rakesh Khandelwal on mobile no. +91-96503-38900.
Q. What is the length of the Franchisee Agreement?
A. 5 Years.It can be renewed by mutual aggreement.
Q. How long would it take after submitting application of opening an NIFM center to getting the approval for the same?
 A. 30 days.
 Q. What is the man-power required to open a franchisee?
A. A franchisee needs to have 1 Center Manager, 1 Counselor, 1 Placement Officer, 2 Marketing Executives, 1 Business Development Manager), 1 Faculty, 1 Receptionist.

Q. What are the Franchisee Fees?
A. Two Lac Only.
Q. Can the Franchisee fee be negotiated?
 A. No.
 Q. Can the royalty be negotiated?
 A. No.
 Q. What amount of royalty fees needs to be shared with the corporate office?
 A. The royalty fees is 20% of the gross revenues.
 Q. What is the minimum available floor space required to set up a center?
 A. The minimum available floor space should be between 800 sq ft to 2,000 sq ft.
 Q. What is the minimum infrastructure required for setting up a center?
 A. The minimum infrastructure requirement varies depending on the classification of cities. For details on the same, please contact Mr. Rakesh Khandelwal on mobile no. +91-96503-38900.
 Q. Is it mandatory for a person to have experience in Financial market/ training industry to set up a franchisee?
A. No. but if you have a teaching or an educational background, it would be an added advantages to you. We would provide you the training to operate DIFM franchisee.
Q. What will be the KRA for the centres?
A. Quality of training and infrastructure should be the main KRA for the centers.
 Q. How many centres are you planning to start in a geographical location?
 A. The number of centers would solely depend on the demographics and the market potential . NIFM will decide on the number of centers based on various parameters.
 Q. What will be the distance among the centres?
A. There are no set distances for this. The decision solely remains in the hands of NIFM based on the population of the Target Audience, the market potential and various other factors pertaining to that geographical location.
Q. What is the ROI from a franchisee's perspective?
A. A 40-50% profit on the total turn-over can be expected from a well-performing center.
 
  Q. What is the break even point? How soon can a franchisee hope to break even?
  A. It depends on the total amount that you have invested, your operating expenses and the
  number of students that get registered to your center every month. The more the
  number of students, the shorter would be your break-even time.
Q. Will you help me in recruitment of staff ?
A. DIFM will guide & help the center in the recruitment of trainers. Although the trainers have to be recruited by the centers themselves.
Q What is the support system for the trainers / technical people?
A. DIFM will provide training to trainers from time to time.
 Q. As for my understanding, why is the XYZ partner is not performing well?

A. There could be several reasons for this. Maybe the center does not have the
necessary resources (counselor, sales executives etc.) to drive more registrations. It could also be that the center might not have a proper lead tracking system in place to keep a track of the enquiries and leads and chase it up with them accordingly. It could also be that there is very little potential in that area. As I said, the reasons could be numerous, but mostly, it's all dependent on the geographical location of the center and its internal operations.

Q, Will the Management take the operational expenses towards operations?

A. No. This has to be taken care by the center itself.

Q. How will you help me in my day to day activities?
A. In major metros, the cost will be shared by all the centers. If there are multiple centers
in a particular metro where a specific campaign is going to be released, the cost per
center is calculated based on the total cost of campaign divided by the number of centers.

Q. Will the company take care on Ads? If yes, how? If no, what we need to do?
A. DIFM will take care of the major things like centralized buying of media, deciding on
  media vehicle etc. However, the cost incurred for the ads will be borne by the centers.

Q. What kind of marketing support can a franchisee expect from DIFM?
A. DIFM will be, periodically, providing mareting collaterals, centralized buying of media, seminars, training of counselors and marketing people, apart from these, DIFM will also be assigning sales agents to drive in more revenue. These sales agents will be on an incetiveised payroll and their pay would be done by the centers.

Q. What is the support system for the Sales of the centre?
A. DIFM will provide marketing collaterals, centralized buying of media, seminars &
training of counselors and marketing people periodically.
 
  Q. Why DIFM Franchisee?

 A. DIFM Franchisee because of following facts:
•Very significant and consistent market demand.
•Market space is not crowded and it is the right time to take advantage of this opportunity.
•Competition is weak and outdated.
•Work from home office, high margins and low fixed overhead.
• Strong training and ongoing support from a franchisor that is interested in your success.
• Opportunity to acquire exclusive rights and to become a dominant market player in your territory.
• Multiple markets and sources of revenue.